The Psychology of Discounts and Promotions on Shopify

Have you ever wondered why you couldn’t resist clicking that “Buy Now” button when you saw a 40% discount tag? Or why that countdown timer made you rush to complete your purchase? If you’re a Shopify store owner looking to boost your sales, understanding these psychological triggers isn’t just interesting—it’s essential for your bottom line.

When used strategically, discounts and promotions can transform browsing visitors into loyal customers. But there’s much more to it than simply slashing prices. The psychology behind successful discount strategies is both fascinating and powerful.

In this comprehensive guide, you’ll discover:

Why your brain releases feel-good chemicals when you spot a good deal
How to use price anchoring to make your offers irresistible
The specific discount strategies that drive the highest conversion rates
How to implement these psychological principles on your Shopify store
Ways to boost sales without damaging your brand perception

Ready to transform your Shopify store’s performance with science-backed promotional strategies? Let’s dive in!

Understanding Consumer Psychology in Discount Perception

Before implementing any discount strategy, it’s crucial to understand what’s happening in your customers’ minds when they encounter a promotional offer. This understanding forms the foundation of all effective discount tactics.

Our brains are fascinating and complex when it comes to making purchasing decisions. While we like to think we’re rational beings, the truth is that emotions drive up to 95% of our purchasing decisions, with logic used mainly to justify what we’ve already decided emotionally.

When customers see a discount, several powerful psychological mechanisms activate:

The Joy of Getting a Deal

Research shows that finding and claiming a good deal actually triggers the release of oxytocin—often called the “feel-good hormone.” This creates a genuine sense of pleasure and accomplishment that becomes associated with your brand. It’s the same neurological response that makes people enjoy activities like treasure hunting or solving puzzles.

This explains why approximately 60% of US online shoppers now identify as “deal seekers”, actively looking for promotions before making purchases. This isn’t just about saving money—it’s about the emotional satisfaction that comes with finding a bargain.

Urgency and Scarcity

Our brains are wired to value things that are limited or might soon be unavailable. When customers see a discount with a time limit or limited availability, it creates a powerful sense of urgency that overcomes hesitation.

This fear of missing out (FOMO) can be strong enough to override other rational considerations, pushing customers to make a purchase decision more quickly than they otherwise might.

Cultural and Demographic Variations

It’s worth noting that discount psychology isn’t universal. Cultural background, age, income level, and other demographic factors can significantly influence how different customer segments respond to promotional offers.

For example, some cultures place higher value on bargaining and deal-finding, while others may be more responsive to exclusivity or quality messaging alongside discounts.

Now that we understand what’s happening in the customer’s mind, let’s explore how we can use one of the most powerful principles in discount psychology: price anchoring. How can a simple price comparison completely change how valuable your products appear? Let’s find out!

Price Anchoring: The Foundation of Discount Psychology

Price anchoring is perhaps the most fundamental psychological principle behind effective discounting. Understanding and applying this concept can dramatically increase the perceived value of your offers.

What Is Price Anchoring?

Price anchoring occurs when customers use an initial piece of information (the “anchor”) to make judgments about value. In retail, this anchor is typically the original or regular price of a product.

When you see a product marked “Was $100, Now $60,” that $100 figure serves as the anchor against which you evaluate the discounted price. The higher the original price (the anchor), the better the deal appears, regardless of the actual value of the item.

The Science Behind Anchoring

This effect is so powerful because our brains rely heavily on context and relative comparisons rather than absolute values when making decisions. Studies consistently show that the same discount can be perceived very differently depending on how the original price is presented.

For instance, research has found that customers perceive a greater value when they see:

The original price displayed with a strikethrough
The percentage or dollar amount saved prominently highlighted
Reference prices from competitors (showing your price is lower)

Creating Effective Price Anchors on Shopify

Shopify makes it easy to implement price anchoring on your store through:

Compare-at prices: Displaying the original price alongside the discounted price
Sale price badges: Highlighting the fact that an item is discounted
Percentage-off indicators: Showing the percentage savings prominently

A case study from a home goods Shopify store found that simply adding compare-at prices increased conversions by 10%, even without changing the actual selling prices. The perceived value shifted dramatically with this simple change in presentation.

Now that we understand how price anchoring creates the perception of value, let’s explore the specific discount strategies that leverage these psychological principles most effectively. Are percentage discounts or dollar-amount discounts more compelling? Let’s find out in the next section!

Key Psychological Discount Strategies for Shopify

With a solid understanding of consumer psychology and price anchoring, let’s explore the most effective discount strategies you can implement on your Shopify store. Each of these tactics leverages different psychological triggers to maximize impact.

Percentage vs. Absolute Value Discounts

Should you offer “20% off” or “$20 off”? The answer depends on your product’s price point:

For items under $100, percentage discounts typically appear more valuable to customers
For items over $100, absolute dollar amounts often seem more substantial

For example, on a $50 item, “20% off” (saving $10) typically generates more interest than “$10 off.” However, on a $300 item, “$60 off” often outperforms “20% off” even though they’re mathematically identical.

The Charm Pricing Effect

Prices ending in 9, 99, or 97 have been proven to significantly increase sales. This “charm pricing” effect is so powerful that studies show changing a price from $20 to $19.99 can increase sales by up to 24%.

The psychological reasons for this include:

Left-digit effect: We read from left to right, so $19.99 registers psychologically as “in the teens” rather than “basically $20”
Pricing precision: Specific, non-rounded numbers can suggest the price has been calculated precisely based on costs

BOGO (Buy One Get One) Psychology

BOGO offers are consistently among the most powerful promotions because they leverage multiple psychological triggers:

They frame the discount as a “gift” rather than a price reduction
They create a perception of getting something for free (even though the cost is built into the pricing)
They encourage larger purchases than customers might have originally planned

A variant of this, “Buy One Get One 50% Off,” often produces higher overall revenue than a simple 25% off everything, even though the mathematical discount is similar.

Tiered Discounts and Spending Thresholds

Creating discount tiers based on spending amounts (e.g., “Spend $50 save 10%, spend $100 save 20%”) triggers the goal-gradient effect—a psychological principle where motivation increases as people get closer to a goal.

Data shows that once customers are close to reaching a discount threshold, they’re highly likely to add more items to their cart to qualify, significantly increasing average order value.

Limited-Time Offers and Urgency Creation

Discounts with a clear deadline create urgency through the scarcity principle. Customers fear missing out on the opportunity, which can override hesitation and accelerate purchase decisions.

Countdown timers on Shopify product pages have been shown to increase conversion rates by up to 9% by making this time limitation visually apparent.

Exclusive/VIP Discounts

Offers that are presented as exclusive or available only to a select group tap into our desire for status and belonging. Even when the discount is identical, labeling it as “exclusive” or “VIP” can increase redemption rates by making customers feel special.

This can be implemented through:

Member-only pricing
Early access to sales for subscribers
Special discount codes sent to “preferred customers”

Free Shipping Thresholds

Perhaps no promotion is more effective at increasing average order value than free shipping thresholds. Studies show that 66% of consumers will add items to their cart to qualify for free shipping.

The psychological aversion to paying for shipping is so strong that many customers prefer a higher product price with free shipping over a lower product price plus shipping costs, even when the total is identical.

Now that we’ve explored these powerful discount strategies, let’s take a deeper dive into understanding how consumers make economic evaluations of promotions. How exactly do shoppers determine if a deal is “worth it”? The science behind this question will help you craft even more compelling offers.

The Behavioral Economics of Promotions

Behavioral economics—the study of how psychological factors influence economic decisions—provides fascinating insights into how consumers evaluate discounts. Understanding these principles can help you design promotions that feel genuinely valuable to customers.

Acquisition vs. Transaction Value

When evaluating a purchase, consumers actually make two distinct value assessments:

Acquisition value: The perceived worth of the product itself compared to its price
Transaction value: The perceived pleasure of getting a good deal (the difference between the price paid and the reference price)

A compelling discount increases transaction value, creating satisfaction even before the customer uses the product. This explains why customers might purchase items they don’t need simply because the deal seemed too good to pass up.

The Impact of Discount Levels

Research reveals fascinating thresholds in discount effectiveness:

At 20% off, purchase likelihood approximately doubles compared to regular pricing
At 50% off, purchase likelihood increases by about 99%

However, there are diminishing returns between these points—the jump from 30% to 40% off produces a smaller boost than the jump from 10% to 20% off.

Loss Aversion and the Endowment Effect

Humans are wired to fear losses more intensely than we value equivalent gains. This “loss aversion” can be leveraged in promotional strategies by framing discounts as something customers might lose rather than gain.

For example, “Don’t miss out on saving 30%” creates more urgency than “Get 30% off today.” Similarly, the endowment effect—our tendency to value things more highly once we feel we own them—explains why limited-time offers work so well. Once customers feel they’ve “claimed” a discount mentally, letting it expire feels like a loss.

Hyperbolic Discounting

This principle refers to our preference for immediate rewards over larger, delayed rewards. In e-commerce, this explains why “instant” discounts usually outperform rebates or loyalty points for future purchases, even when the delayed reward would be more valuable.

Now that we understand the psychological and economic foundations of effective discounting, it’s time to get practical. How can you implement these strategies on your Shopify store? Let’s discover the technical aspects of creating psychologically optimized promotions.

Implementing Strategic Discounts on Shopify

Understanding the psychology of discounting is one thing—actually implementing these strategies effectively on your Shopify store is another. Let’s explore the practical aspects of setting up discounts that leverage the psychological principles we’ve discussed.

Technical Setup of Discount Types

Shopify offers several built-in options for creating discounts:

Automatic discounts: Applied automatically at checkout (great for sitewide sales or threshold-based offers)
Code-based discounts: Require customers to enter a code (ideal for exclusive offers or tracking marketing channels)
Buy X Get Y promotions: For BOGO and similar quantity-based offers
Shipping discounts: Specifically for free or reduced shipping offers

Each type has different psychological implications. Automatic discounts remove friction, while code-based discounts create a sense of exclusivity and achievement when redeemed.

Strategic Placement of Promotional Messaging

Where and how you present discount information significantly impacts its effectiveness:

Homepage banners: Create immediate awareness of promotions
Product pages: Show both original and discounted prices to leverage anchoring
Cart page: Display potential additional discounts based on cart value
Checkout: Remind customers of savings to reinforce purchase decision

Eye-tracking studies show that promotional information placed in the upper right quadrant of product pages typically receives the most attention.

Mobile-Specific Considerations

With over 70% of Shopify traffic coming from mobile devices, optimizing discount display for smaller screens is essential:

Ensure discount information is visible without scrolling
Use contrasting colors for promotional badges that stand out on mobile
Test countdown timers to ensure they don’t interfere with the checkout process on smaller screens

Integrating with Email Marketing and Abandoned Carts

Discounts become even more powerful when integrated with your email marketing strategy:

Abandoned cart emails with time-limited discount offers can recover up to 10% of lost sales
Personalized discount offers based on browsing history can increase conversion rates by up to 25%
Post-purchase discounts on complementary products encourage repeat purchases

Preventing Discount Abuse

Strategic implementation also means protecting your promotions from abuse:

Set usage limits for discount codes
Create unique one-time use codes for special offers
Implement minimum purchase requirements
Use Shopify apps that detect and prevent discount stacking when unintended

With these implementation strategies in mind, let’s explore how different types of promotions tap into specific psychological triggers. Which type of promotion will work best for your specific business goals? Let’s find out.

The Psychology of Different Promotion Types

Different promotion formats tap into distinct psychological triggers and are suited for specific business objectives. Understanding these nuances will help you select the right promotion type for your goals.

Flash Sales and the Urgency Factor

Flash sales—short-duration, high-discount events—create intense urgency through both time scarcity and offer scarcity. They tap directly into our fear of missing out (FOMO).

Psychologically, flash sales work because:

They trigger immediate action by creating a clear deadline
They generate excitement and a sense of exclusivity
They reduce the “pain of paying” by framing the purchase as a limited opportunity

Shopify stores running 3-hour flash sales have reported conversion rate increases of up to 14% compared to their regular conversion rates.

Seasonal Promotions and Anticipation Building

Seasonal sales (Black Friday, holiday sales, etc.) leverage our natural tendency to anticipate recurring events. Because these sales are expected, they can be promoted in advance to build anticipation without immediately discounting products.

The psychological power comes from:

Creating anticipation, which research shows can be more pleasurable than the event itself
Tapping into cultural shopping patterns and expectations
Providing a socially acceptable reason to splurge

Loyalty Program Discounts

Loyalty discounts activate different psychological triggers than one-time offers:

They satisfy our desire for status and recognition
They create a sense of reciprocity (the customer feels the brand has done something for them)
They leverage the commitment consistency principle: once enrolled in a loyalty program, customers are more likely to continue shopping with the brand

Research shows customers enrolled in loyalty programs spend 12-18% more annually than non-program customers.

First-Purchase Incentives

Offering discounts to first-time buyers uses psychology to overcome the initial trust barrier:

They reduce perceived risk for trying a new brand
They create an immediate sense of welcome and reciprocity
They accelerate the customer’s decision timeline

The key psychological insight: once a customer makes their first purchase with your brand, the mental barrier for subsequent purchases is much lower.

Win-Back Promotions

Targeted offers to re-engage lapsed customers tap into:

The familiarity principle (we tend to prefer things we’re already familiar with)
Loss aversion (framing the offer as “what you’ve been missing”)
The fresh start effect (giving customers a reason to reengage)

Win-back campaigns with personalized discount offers typically generate 3-5x more revenue than standard promotional emails to the same dormant segment.

Referral Incentives

Discounts for both referrers and new customers leverage several powerful psychological principles:

Social proof (people trust recommendations from friends)
Reciprocity (the desire to “repay” the friend who shared the discount)
The helper’s high (the good feeling that comes from sharing something valuable with others)

Now that we’ve explored various promotion types, let’s examine how to present these offers visually and verbally for maximum psychological impact. How can color, typography, and language choices dramatically increase the effectiveness of your promotions?

The Visual and Linguistic Elements of Effective Promotions

The presentation of your discount offer—how it looks and sounds—can be just as important as the discount itself. Smart design and language choices can significantly amplify the psychological impact of your promotions.

Color Psychology in Discount Displays

Colors evoke specific psychological responses that can enhance promotion effectiveness:

Red: Creates urgency and excitement; traditionally associated with sales
Orange: Suggests good value and generates enthusiasm
Blue: Builds trust, useful when offering substantial discounts that might otherwise seem “too good to be true”
Black: Conveys exclusivity and premium quality, ideal for high-end brands running selective promotions

A/B testing on Shopify stores has shown that simply changing discount badge colors from gray to red increased click-through rates by up to 21%.

Typography and Visual Hierarchy

How you display the text of your offer matters:

Larger font sizes for discount percentages create greater perceived value
Bold typography for the discount amount draws attention to the savings
Original prices in smaller, strike-through text enhance the anchoring effect
Clear visual hierarchy directs the eye from problem (original price) to solution (discounted price)

Strategic Placement on Page

Where you position promotional information affects its impact:

Above-the-fold placement ensures visibility without scrolling
Proximity to the “Add to Cart” button connects the discount directly to the purchase action
Repetition of savings at multiple points (product page, cart, checkout) reinforces the value proposition

Persuasive Language Patterns

Specific words and phrases trigger stronger emotional responses to discounts:

Exclusivity language: “Members only,” “Exclusive offer,” “Selected customers”
Urgency phrases: “Limited time,” “Last chance,” “Ends tonight”
Value reinforcement: “Save,” “Free,” “Extra,” “Bonus”
Loss aversion triggers: “Don’t miss out,” “Avoid paying full price”

Research shows that adding the single word “exclusive” to an otherwise identical offer can increase conversion rates by up to 8%.

Visual Indicators of Savings

Clear visual signifiers help customers quickly recognize value:

Strikethrough pricing makes the price comparison immediately apparent
Percentage-off badges quantify savings at a glance
Color-coded price displays distinguish regular from sale prices
Savings calculators showing exact dollar amounts saved in cart

Mobile-Specific Visual Considerations

With limited screen space on mobile devices:

Use concise promotion messaging that’s readable at small sizes
Ensure discount badges have sufficient contrast to be visible on product images
Position price information so it doesn’t get obscured by thumbs during scrolling
Use sticky headers for sitewide promotions to maintain visibility during browsing

Now that we’ve covered how to make your discounts both psychologically powerful and visually compelling, we need to address a critical concern: How do you offer attractive discounts without cheapening your brand? Let’s explore the delicate balance between promotional activity and brand perception.

Balancing Discount Strategy with Brand Perception

Discounting can be a double-edged sword. While it drives short-term sales, frequent or poorly executed discounts can damage long-term brand value. Here’s how to strike the right balance.

The Impact of Discount Frequency on Brand Value

Research shows that brands which constantly run sales train customers to wait for discounts, creating a damaging cycle:

Regular customers begin to delay purchases, waiting for the next sale
Your regular prices start to seem artificial or inflated
Price becomes the primary association with your brand, rather than quality or unique value

To avoid this trap, consider:

Limiting storewide sales to 2-4 major events annually
Using targeted, personalized discounts rather than blanket promotions
Establishing clear patterns for when sales occur to maintain pricing integrity between these periods

Premium vs. Value Brand Approaches

Your discounting strategy should align with your brand positioning:

For premium brands:

Use exclusivity-focused language (“private sale” rather than “discount”)
Offer value-added promotions (gifts with purchase) rather than straight discounts
Create member-only or invitation-only access to special pricing
Focus discounts on previous-season items while maintaining full price on current collections

For value-oriented brands:

Emphasize the size of discounts and savings messaging
Use more frequent promotions with clear urgency triggers
Implement tiered discounting to encourage larger cart sizes
Highlight price comparisons with competitors

Alternative Value Propositions Beyond Price

Consider alternatives to direct price discounts that can drive sales while preserving perceived value:

Bundling: Offering complementary products together at a slight discount
Gift with purchase: Including a free item rather than discounting the main product
Free shipping: Often perceived as a “bonus” rather than a discount
Extended warranty/guarantees: Adding value without changing the price
Exclusive content or early access: Providing non-monetary benefits

Case Study: Brand-Aligned Promotional Strategies

Consider how different brands approach discounting while protecting their image:

Apple rarely offers direct discounts, instead providing gift cards with purchase during major shopping events. This preserves their premium pricing while still creating promotional appeal.

Patagonia focuses discounts on previous season items or slightly imperfect “seconds,” maintaining the perception that their current, full-priced items represent fair value for the quality.

Now that we’ve explored how to balance discounting with brand integrity, let’s look at how to measure whether your psychological pricing tactics are actually working. What metrics should you track, and how can you continuously optimize your approach?

Measuring Effectiveness of Psychological Pricing Tactics

To ensure your discount strategy is truly effective, you need to measure its impact systematically. Looking beyond simple sales numbers will help you understand the full effect of your promotional tactics.

Key Performance Indicators for Promotional Campaigns

Track these metrics to evaluate promotional effectiveness:

Conversion rate: The percentage of visitors who make a purchase during the promotion
Average order value (AOV): How much customers spend per order
Profit margin: Ensure discounts aren’t eroding profitability
Discount redemption rate: Percentage of eligible customers who use the offer
New vs. returning customer ratio: Are you acquiring new customers or just discounting to existing ones?
Customer lifetime value (CLV): Are discount-acquired customers becoming loyal shoppers?

A/B Testing Frameworks for Discount Strategies

Systematic testing helps identify which psychological tactics work best for your specific audience:

Test different discount types (percentage vs. dollar amount) with similar value
Compare various urgency-creating elements (countdown timers vs. limited quantity messaging)
Test different threshold levels for tiered discounts
Evaluate various visual presentations of the same offer
Compare the effectiveness of different promotional language

Shopify’s built-in analytics combined with Google Analytics provides most of the data needed for these tests.

Analyzing Customer Segmentation Responses

Different customer groups respond differently to promotional tactics:

First-time vs. repeat customers
High-value vs. occasional shoppers
Product category preferences
Geographic and demographic segments

By analyzing response rates across segments, you can develop targeted promotional strategies rather than one-size-fits-all approaches.

Long-term vs. Short-term Impact Assessment

Evaluate promotions across different timeframes:

Immediate impact: Sales during the promotion period
Short-term effect: Sales velocity in the 2-4 weeks following the promotion
Long-term consequences: Effects on regular price purchases over the following 3-6 months
Customer lifetime value impact: How discount-acquired customers perform over 1+ years

Calculating True ROI of Discount Campaigns

Beyond simple revenue figures, calculate:

Fully loaded promotion costs (discount amount + any additional marketing)
Cannibalization rate (sales that would have happened at full price)
New customer acquisition cost via the promotion
Incremental profit from increased purchase volume

As we think about optimizing our discount strategies, it’s essential to also consider the ethical dimensions of psychological pricing tactics. Where is the line between effective persuasion and manipulation? Let’s explore this important topic.

Ethical Considerations in Psychological Pricing

While psychological pricing tactics can be powerful, they must be implemented ethically. Maintaining customer trust is ultimately more valuable than any short-term gain from questionable practices.

Transparency in Discount Advertising

Ethical discount strategies require honest presentation of offers. Consider these best practices:

Clearly communicate the terms and conditions of all promotions
Use actual original prices when showing “before and after” pricing
Avoid artificial urgency (fake countdown timers that reset for each visitor)
Make exclusions and limitations visible upfront, not hidden in fine print

Avoiding Manipulative Discount Tactics

Some practices may boost short-term sales but damage trust and reputation:

Artificial price inflation before discounting to create a false perception of savings
Bait-and-switch tactics where prominently advertised deals have extremely limited availability
Hidden conditions that make discounts difficult to actually redeem
Creating false scarcity when products are actually abundant

Cultural Sensitivity in Promotional Messaging

Different cultures respond to promotional language differently. What works in one market may be ineffective or even offensive in another:

Research cultural attitudes toward discounting in your target markets
Be aware of specific colors or numbers that have cultural significance
Adjust urgency and scarcity messaging to align with cultural norms
Consider how directness of promotional language varies across cultures

Building Trust Through Honest Promotional Practices

Honest promotions build long-term customer relationships:

Deliver on all promotional promises without hidden conditions
Create consistent discount practices that customers can understand and trust
When mistakes happen, honor the discounted price even if it was not intended
Use fair pricing practices that respect both new and loyal customers

Now that we’ve discussed how to implement discount strategies ethically, let’s look toward the future. What emerging trends will shape how Shopify merchants use psychological pricing in the coming years?

Future Trends in Discount Psychology and Shopify

The landscape of e-commerce discounting continues to evolve with new technologies and consumer expectations. Here are the trends shaping the future of psychological pricing on Shopify.

AI-Powered Personalized Promotional Offerings

Artificial intelligence is revolutionizing how discounts are offered:

Real-time discount customization based on browsing behavior
Predictive models that determine the minimum discount needed to convert each visitor
Smart systems that identify which products each customer is most price-sensitive about
Automated optimization of discount timing based on individual purchase patterns

These AI systems can dramatically increase conversion while minimizing discount amounts by targeting offers precisely when and where they’ll be most effective.

Dynamic Pricing Based on Behavioral Signals

Moving beyond static discounts, future systems will adjust offers based on real-time behavior:

Exit-intent discounts that appear only when visitors show signs of leaving without purchasing
Cart abandonment prevention with personalized incentives
Attention-based discounting that responds to engagement signals
Hesitation detection that offers support or incentives when customers seem uncertain

Subscription Model Promotional Psychology

As more Shopify stores adopt subscription models, discount psychology is evolving:

First-month discount offers that leverage the commitment consistency principle
Longer subscription term incentives that play on hyperbolic discounting
Pause-prevention offers that activate when customers consider interrupting their subscription
Strategic bundling of one-time purchases with subscription products

Cross-Channel Promotional Consistency

As shopping becomes increasingly omnichannel, promotion strategies must adapt:

Unified discount experiences across web, mobile app, and social shopping
Personalized offers that follow customers across channels and devices
QR codes linking physical marketing to digital discount redemption
Consistent promotional messaging across all customer touchpoints

Conclusion

The psychology of discounts and promotions represents one of the most powerful tools available to Shopify store owners. By understanding the cognitive biases and emotional triggers that influence purchasing decisions, you can create promotional strategies that drive sales while protecting your brand’s perceived value.

Key principles to remember include:

Price anchoring creates the foundation for perceived value
Different discount types trigger specific psychological responses
Visual and linguistic elements significantly impact discount effectiveness
Balance promotional activity with long-term brand perception
Measure results systematically to continuously optimize your approach
Maintain ethical standards in all promotional activities

As e-commerce continues to evolve, staying informed about emerging trends in psychological pricing will help you maintain a competitive edge while building sustainable customer relationships based on value and trust.

Remember: Shopify store owners can significantly increase their sales by implementing behavioral analytics tools like Growth Suite. This powerful application analyzes visitor behavior, calculates purchase likelihood, and presents real-time, personalized time-limited discount offers only to visitors who need that extra incentive—all while protecting your brand perception. Try Growth Suite today to turn browsers into buyers with science-backed promotional strategies!

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