Ever wonder why you suddenly crave that viral TikTok snack everyone’s talking about? Or why you feel compelled to buy the “bestselling” product with 10,000+ reviews? You’re not alone. Your brain is hardwired to follow the crowd – and savvy Shopify store owners are using this psychological trigger to boost their sales dramatically.
Here’s the thing: 86% of consumers read reviews before making a purchase, but most store owners are barely scratching the surface of social proof’s true power. They’re missing out on a goldmine of conversion opportunities hiding in plain sight.
In this guide, you’ll discover how to harness the bandwagon effect to transform browsers into buyers. You’ll learn the exact psychology behind why people buy what others buy, master proven tactics to create genuine urgency, and uncover advanced strategies that make your products irresistible. Ready to turn social psychology into sales growth? Let’s dive in.
What Makes People Follow the Crowd Online?
Picture this: you’re scrolling through an online store, overwhelmed by choices. Your brain takes a shortcut – it looks for signals that others have made this decision before you. This isn’t laziness; it’s survival instinct adapted for the digital age.
The bandwagon effect works because our brains are constantly seeking validation. When we see that thousands of people have bought a product, our subconscious mind interprets this as proof of quality and safety. Popular equals valuable – it’s a mental equation that happens faster than conscious thought.
But here’s where it gets interesting. In e-commerce, this effect is amplified because we can’t physically touch products or get immediate feedback from salespeople. Social proof becomes our primary decision-making tool. We rely on others’ experiences to predict our own satisfaction.
The psychology runs deeper than simple imitation. When we see social proof, our brains release dopamine – the same chemical associated with reward and pleasure. This creates a positive association with the purchase decision even before we buy. We literally feel good about choosing what others have chosen.
Think about your own shopping behavior. How often do you check reviews, look for “bestseller” badges, or feel more confident buying from stores with social media buzz? That’s the bandwagon effect in action, and it’s exactly what we need to understand to leverage it effectively.
Now that we know why the bandwagon effect works, let’s explore how it specifically applies to your Shopify store – and why it’s more powerful than traditional retail environments.
Why Shopify Stores Have a Bandwagon Advantage
Your Shopify store has unique advantages when it comes to leveraging social proof. Unlike physical stores, you can display real-time data, aggregate reviews from multiple sources, and create urgency that updates by the second.
Consider how customers experience your store differently than a physical shop. In traditional retail, they might see other customers browsing, but in your Shopify store, you can show them exactly how many people viewed a product in the last hour, how many are in other customers’ carts right now, and which items are flying off virtual shelves.
This transparency creates powerful social validation. When a customer sees “47 people are viewing this product” or “Only 3 left in stock – 12 sold in the last 24 hours,” they’re experiencing multiple psychological triggers simultaneously: social proof, scarcity, and urgency.
The customer journey in your Shopify store offers multiple touchpoints for bandwagon effects. From the moment someone lands on your homepage to the final checkout confirmation, you can strategically place social proof elements that guide them toward purchase. Each page becomes an opportunity to show popularity and build momentum.
But there’s another crucial advantage: data persistence. Unlike a physical store where social proof is momentary, your Shopify store can remember and display cumulative social signals. Every sale, review, and interaction builds your store’s authority permanently.
Your app ecosystem also provides tools that physical stores simply can’t match. Real-time notification systems, review aggregators, and social media integrations work together to create a comprehensive social proof environment that traditional retailers can only dream of.
Understanding these advantages is powerful, but the real magic happens when you implement specific strategies to activate them. Let’s explore the framework that turns these opportunities into sales.
The Strategic Framework for Bandwagon Success
Creating effective bandwagon effects isn’t about random social proof elements scattered across your store. It requires a strategic approach that builds momentum systematically. Let’s break down the core framework that successful Shopify stores use.
Appearing Popular Through Smart Scarcity
The first pillar of your strategy involves creating genuine scarcity that makes your products appear in high demand. But here’s the crucial distinction: we’re talking about real scarcity, not fake countdown timers that reset every day.
Effective scarcity creates a sense of competition among your customers. When someone sees “Only 5 left in stock,” they’re not just seeing inventory levels – they’re seeing evidence that other people want this product badly enough to reduce available quantity significantly.
Limited-time offers work similarly, but they need to feel authentic. The key is connecting the urgency to real business reasons – seasonal clearances, flash sales to hit monthly targets, or exclusive launches for your email subscribers. Customers can sense when urgency is manufactured versus when it’s based on genuine business needs.
Market Domination Through Presence
The second pillar focuses on the mere exposure effect – being visible everywhere your target customers spend time. When people see your brand repeatedly across different platforms, your popularity appears organic and widespread.
This doesn’t mean spam advertising. Instead, it means strategic presence across social media, email marketing, influencer partnerships, and community engagement. When customers encounter your brand multiple times through different channels, they subconsciously assume you must be popular and successful.
Cross-platform consistency amplifies this effect. Your visual branding, messaging, and social proof elements should create a cohesive experience whether someone discovers you on Instagram, Google, or through a friend’s recommendation.
Conversation Domination
The third pillar involves becoming the brand people talk about in your niche. User-generated content, influencer partnerships, and community building create organic word-of-mouth that feels more authentic than traditional advertising.
When customers post about your products on social media, tag friends in your posts, or share their unboxing experiences, they’re creating social proof that money can’t buy. These conversations signal to potential customers that your brand is worth discussing, which translates to worth buying.
The most effective approach combines micro-influencers with customer advocacy programs. Micro-influencers provide targeted reach to specific communities, while happy customers provide authentic testimonials that resonate with similar buyers.
This framework provides the foundation, but implementation is where the magic happens. Let’s dive into specific tactics you can start using today to activate these strategies in your Shopify store.
Proven Tactics That Convert Browsers into Buyers
Now we’re getting into the actionable strategies that can dramatically impact your conversion rates. These aren’t theoretical concepts – they’re proven tactics that successful Shopify stores use to generate millions in additional revenue.
Social Proof Signals That Actually Work
The most effective social proof signals combine numbers with specificity. Instead of generic claims like “thousands of happy customers,” successful stores use precise, verifiable numbers that feel authentic.
“Over 47,392 customers love our products” feels more believable than “thousands of customers” because the specific number suggests real tracking rather than marketing fluff. The slight imperfection of non-round numbers actually increases credibility.
Best-seller badges work particularly well when they’re category-specific and time-bound. “#1 bestseller in Women’s Accessories this month” carries more weight than a generic “bestseller” label because it provides context and timeframe.
Media mentions and press coverage should be displayed strategically throughout your store, not just buried on an “About Us” page. Logos of recognizable publications or statistics like “Featured in 23 major publications” create instant credibility boosts at crucial decision points.
Review Systems That Build Momentum
Your review system should do more than just collect feedback – it should actively build purchasing momentum. The key is making reviews feel current, relevant, and comprehensive.
Recent reviews carry more psychological weight than old ones. Displaying “Reviews from the last 30 days” or highlighting “Recent buyer verified purchase” adds urgency and relevance to social proof. Customers want to know what people like them think right now, not what someone thought two years ago.
Review authenticity matters more than review quantity. A mix of 4-star and 5-star reviews actually appears more trustworthy than perfect 5-star ratings across the board. Authentic reviews that mention specific product details or use cases provide valuable social proof while addressing potential customer concerns.
Photo reviews amplify the bandwagon effect significantly. When potential customers see real people using your products in real situations, the social proof becomes visual and emotionally engaging. Customer photos create a community feeling that professional product shots can’t match.
Real-Time Activity That Creates Urgency
Real-time activity displays tap into our fear of missing out while providing genuine social proof. But they must reflect actual activity to maintain trust and effectiveness.
“12 people are viewing this product right now” works because it suggests competition for the item. However, this only works if the numbers are real and update dynamically. Fake viewer counts that never change will eventually damage your credibility.
Recent purchase notifications create powerful social proof when they’re specific and believable. “Sarah from California just bought the Blue Vintage Scarf” feels more authentic than generic “Someone just made a purchase” messages.
Stock quantity displays work best when they’re integrated with purchase urgency. “Only 7 left – 15 sold in the last 24 hours” combines scarcity with social proof to create compelling purchasing pressure.
Strategic Scarcity Without Manipulation
Effective scarcity tactics feel natural and business-justified rather than artificially manipulative. The goal is to communicate genuine limitations rather than create fake urgency.
Limited edition products work well because customers understand that by definition, limited editions have restricted availability. Seasonal collections, collaboration pieces, or anniversary editions create natural scarcity that feels authentic.
Countdown timers should reflect real deadlines – sale end dates, shipping cutoffs, or limited-time promotions with genuine business reasons. When customers can see the logic behind the urgency, they’re more likely to respond positively.
Pre-order campaigns create anticipation while building social proof through early adopter behavior. When customers see others committing to products before they’re even available, it signals strong market demand.
These tactics provide immediate impact, but the most successful stores go beyond basic implementation. Let’s explore advanced techniques that separate market leaders from followers.
Advanced Techniques for Market Leaders
Once you’ve mastered the fundamentals, these advanced strategies can give you significant competitive advantages. These techniques require more sophistication but deliver exponentially higher returns.
Community Building That Drives Sales
Creating communities around your products transforms customers into advocates who actively promote your brand. The most powerful bandwagon effects come from genuine communities where members influence each other organically.
Exclusive membership programs work because they combine social proof with status signaling. When customers can join a VIP group or exclusive community, they’re not just buying products – they’re buying membership in something desirable. The exclusivity itself becomes a form of social proof.
Social media groups managed by your brand can become powerful sales drivers when members share their experiences, ask for recommendations, and showcase their purchases. These communities create environments where social proof happens naturally through peer-to-peer interactions.
User-generated content campaigns that encourage customers to share their experiences create authentic social proof at scale. When customers create content featuring your products, they’re essentially providing free testimonials that reach their entire social networks.
Trend Creation and Market Leadership
Instead of following trends, advanced practitioners create them. When you can position your brand as the originator of a trend, the bandwagon effect works in reverse – people follow you.
Identifying emerging trends early and aligning your products with them can position your store as a market leader. Early adoption of sustainable practices, new styles, or innovative features creates authority that attracts trend-conscious customers.
Collaborating with influencers to create original content or product launches can help establish your brand as a trendsetter. When influencers present your products as the “next big thing,” their followers want to be early adopters.
Viral marketing campaigns that encourage participation can create massive social proof through widespread engagement. Challenges, contests, or user-generated content campaigns that spread across social media provide social proof at unprecedented scale.
Cross-Platform Integration for Maximum Impact
Advanced bandwagon strategies integrate across multiple platforms to create comprehensive social proof ecosystems. Your email marketing, social media, and website should work together to amplify each other’s social proof signals.
Email marketing can showcase social proof from other channels – sharing customer photos from Instagram, highlighting positive reviews, or announcing sellout products. Each email becomes an opportunity to demonstrate your popularity across different touchpoints.
Social media integration should bring real-time social proof directly into your store. Instagram feeds showing customer photos, Twitter testimonials, or TikTok unboxing videos create live social proof that updates automatically.
Influencer collaboration programs that span multiple platforms create omnipresent social proof. When potential customers see your products recommended across different channels by different people, the social validation becomes undeniable.
These advanced techniques can transform your store’s performance, but how do you know they’re working? Let’s explore the metrics that matter and how to measure your bandwagon effect success.
Measuring What Matters: Tracking Your Success
Implementing bandwagon effect strategies without proper measurement is like driving blindfolded. You need specific metrics to understand what’s working, what’s not, and where to focus your optimization efforts.
Key Performance Indicators That Tell the Real Story
Conversion rate improvements are the most obvious metric, but they don’t tell the complete story. You need to track conversion rates at different stages of the customer journey to understand where social proof is having the biggest impact.
Social proof engagement metrics reveal how customers interact with your bandwagon elements. Click-through rates on customer reviews, time spent viewing testimonials, and interaction rates with social proof widgets show which elements are genuinely influencing behavior. High engagement with social proof elements typically correlates with higher conversion rates.
Customer acquisition cost optimization becomes crucial when measuring bandwagon effect success. Effective social proof should reduce your acquisition costs by improving conversion rates and increasing organic referrals. When customers become advocates, your marketing becomes more efficient.
Average order value increases often result from effective social proof implementation. When customers feel confident about their purchase decisions due to social validation, they’re more likely to add additional items or choose higher-value options.
Analytics and Testing Strategies
A/B testing social proof elements reveals which specific tactics work best for your audience. Test different review displays, social proof messaging, and urgency elements to find your optimal combination.
Heatmap analysis shows where customers focus their attention when social proof elements are present. Understanding visual attention patterns helps you optimize placement and design of bandwagon elements for maximum impact.
Customer feedback and survey data provide qualitative insights that quantitative metrics can’t capture. Ask customers directly what influenced their purchase decisions to validate your social proof strategy assumptions.
Cohort analysis can reveal the long-term impact of social proof on customer behavior. Customers acquired through strong social proof signals often have higher lifetime values and better retention rates.
Long-Term Impact Assessment
Brand perception changes are often the most valuable but hardest to measure outcomes of effective bandwagon strategies. Regular brand awareness surveys can track how your market perception evolves as your social proof strategies mature.
Customer lifetime value improvements reflect the compound benefits of social proof. When customers feel confident about their initial purchases due to social validation, they’re more likely to become repeat buyers and brand advocates.
Market share growth metrics help you understand whether your bandwagon strategies are actually competitive advantages. Effective social proof should help you capture larger portions of your target market over time.
Data tells you what’s happening, but real-world examples show you what’s possible. Let’s examine case studies that demonstrate these principles in action.
Real Success Stories: Learning from the Best
Nothing teaches like success stories from stores that have mastered the bandwagon effect. These case studies reveal both the strategies that work and the common pitfalls to avoid.
Booking.com’s Real-Time Social Proof Mastery
Booking.com has become the gold standard for real-time social proof implementation. Their “X people are looking at this hotel” and “Booked Y times in the last 24 hours” messages create genuine urgency while providing authentic social validation.
What makes their approach so effective is the specificity and apparent authenticity of their data. Instead of generic pressure tactics, they provide detailed, believable information that helps customers make informed decisions quickly.
The key insight from Booking.com’s success is that social proof works best when it feels like helpful information rather than sales pressure. Their notifications inform rather than manipulate, which builds trust while encouraging action.
For Shopify stores, the lesson is clear: invest in systems that can display real, dynamic social proof rather than static, generic claims. The technology investment pays off through significantly higher conversion rates.
Fashion Industry Trend Following
Fashion brands have mastered the art of creating social proof through trend association and influencer partnerships. Successful fashion Shopify stores position their products as part of larger cultural movements rather than standalone items.
The most effective fashion stores showcase their products being worn by real customers in real situations. User-generated content featuring customers wearing the products in their daily lives creates more powerful social proof than professional model photography.
Seasonal trend campaigns that position products as “must-have” items for current fashion moments create powerful bandwagon effects. When customers see products positioned as essential for staying current, social proof combines with fear of missing out to drive purchases.
Health and Wellness Product Success
Health and wellness products benefit enormously from social proof because purchasing decisions often involve personal vulnerability and trust. Customers need reassurance that products are safe, effective, and used by people like them.
Before-and-after testimonials, when authentic and compliant with regulations, provide powerful social proof for health products. Real customer results create social validation that professional endorsements can’t match.
Community building around health journeys creates ongoing social proof as customers share their progress and support each other. These communities generate organic content that serves as continuous social proof for potential customers.
Learning from Failed Implementations
Understanding failures is as important as studying successes. The most common mistakes involve fake social proof, over-aggressive urgency tactics, and inconsistent messaging across platforms.
Fake countdown timers that reset daily destroy credibility faster than they can build urgency. Once customers notice that “limited time” offers are permanently available, they lose trust in all your messaging.
Over-aggressive social proof can backfire by making customers feel manipulated. When every page contains multiple urgency messages and social proof elements, the effect becomes noise rather than signal.
These case studies provide valuable lessons, but implementing social proof ethically requires careful consideration of best practices and potential pitfalls. Let’s explore how to build trust while leveraging psychological principles.
Ethical Implementation: Building Trust, Not Manipulation
The most successful long-term bandwagon strategies prioritize authenticity and customer trust over short-term conversion gains. Ethical implementation creates sustainable competitive advantages while manipulative tactics eventually backfire.
Authenticity vs. Manipulation
The line between effective social proof and manipulation lies in truthfulness and customer benefit. Authentic social proof provides helpful information that aids customer decision-making, while manipulation uses false or misleading information to pressure purchases.
Maintaining genuine social proof requires systems that track and display real data. If you claim that “500 customers bought this product last week,” that number should be verifiable and accurate. Authenticity builds long-term trust that far outweighs any short-term gains from inflated numbers.
Building sustainable trust with customers means being transparent about your social proof sources. Customers should understand where your numbers come from and feel confident that your claims are legitimate.
The most effective approach focuses on helping customers make informed decisions rather than pressuring them into quick purchases. When social proof serves customer needs rather than just business goals, it creates positive experiences that lead to customer loyalty.
Transparency and Legal Considerations
Legal requirements for social proof claims vary by jurisdiction, but transparency is universally good practice. Clear disclosure of how you collect, calculate, and display social proof numbers protects both your business and your customers.
Sponsored content and paid influencer partnerships must be clearly disclosed to maintain credibility and comply with advertising regulations. Transparency about paid partnerships actually increases trust by demonstrating honesty and compliance with legal requirements.
Customer privacy considerations become crucial when displaying purchase information or customer details in social proof elements. Always obtain appropriate permissions and consider privacy implications when showing customer names, locations, or purchase details.
Long-Term Brand Building
Sustainable bandwagon strategies contribute to long-term brand building rather than just immediate sales. The goal should be creating authentic popularity that generates organic social proof over time.
Building genuine community around your brand creates sustainable social proof that doesn’t require constant maintenance or artificial stimulation. Real communities generate authentic social proof through natural customer interactions and shared experiences.
Customer relationship management becomes crucial for ethical social proof implementation. Satisfied customers who become genuine advocates provide the most powerful and sustainable form of social proof available.
Ethical implementation requires the right tools and technologies to support authentic social proof. Let’s explore the platforms and apps that make honest bandwagon strategies possible.
Tools and Technologies for Success
Implementing effective bandwagon strategies requires the right technological foundation. The good news is that Shopify’s app ecosystem provides powerful tools that make sophisticated social proof accessible to stores of all sizes.
Essential Shopify Apps
Comprehensive social proof apps like Vitals provide multiple bandwagon elements in one integrated platform. These all-in-one solutions ensure consistency across different social proof elements while simplifying management and optimization.
Review collection and display tools should integrate seamlessly with your store design while providing flexible options for showcasing customer feedback. The best review apps make it easy for customers to leave reviews and even easier for potential buyers to find and trust them.
Real-time notification systems that display recent purchases, current visitors, and stock levels create dynamic social proof that updates automatically. These systems work best when they display genuine data rather than simulated activity.
Email marketing apps that can segment customers based on their social proof interactions allow for more targeted follow-up campaigns. Customers who engage with reviews or social proof elements often represent high-intent segments worth special attention.
Third-Party Integrations
Social media management tools that can pull user-generated content directly into your store create seamless integration between platforms. When customers see their Instagram posts or TikTok videos featured on your store, it validates both their content and your products.
Analytics platforms that can track social proof performance across multiple touchpoints provide insights that basic Shopify analytics can’t capture. Understanding the complete customer journey reveals which social proof elements have the biggest impact on conversions.
Email marketing automation platforms should integrate with your social proof data to personalize messages based on customer behavior and social proof interactions. Triggered emails based on social proof engagement can recover abandoned carts and encourage repeat purchases.
Custom Development Considerations
For stores with unique needs or advanced requirements, custom development can create competitive advantages through proprietary social proof features. Custom solutions allow for perfect integration with your brand and specific optimization for your customer base.
API integrations with external data sources can provide social proof elements that competitors can’t easily replicate. Unique data sources or calculation methods can differentiate your social proof strategy significantly.
Advanced personalization systems that display different social proof elements based on customer segments or behavior patterns can improve relevance and effectiveness. Personalized social proof feels more relevant and trustworthy to individual customers.
Having the right tools is crucial, but understanding future trends ensures your strategies remain effective as technology and consumer behavior evolve. Let’s explore what’s coming next.
Future Trends: Staying Ahead of the Curve
The landscape of social proof and bandwagon effects continues evolving rapidly. Understanding emerging trends helps you prepare for changes and identify new opportunities before your competitors.
Emerging Technologies
AI-powered personalization is revolutionizing how social proof is displayed and optimized. Machine learning algorithms can determine which social proof elements are most effective for individual customers and display them accordingly.
Virtual and augmented reality applications are creating new forms of social proof through immersive customer experiences. When customers can see products in AR or VR environments alongside social proof elements, the combination creates powerful validation for purchase decisions.
Voice commerce implications for social proof are still emerging, but early indicators suggest that audio reviews and social proof elements will become increasingly important. As voice shopping grows, the way we present social proof will need to adapt to audio-first experiences.
Changing Consumer Behaviors
Generation Z and millennial preferences for authentic, transparent social proof are shaping the future of bandwagon marketing. Younger consumers are particularly sensitive to fake or manipulative social proof, making authenticity even more crucial.
Privacy concerns are influencing how customers interact with social proof elements and what information they’re comfortable sharing. Successful future strategies will need to balance effective social proof with respect for customer privacy preferences.
Mobile-first bandwagon strategies are becoming essential as mobile commerce continues growing. Social proof elements must work effectively on small screens while maintaining their psychological impact.
Platform Evolution
Shopify’s developing features continue expanding social proof capabilities for store owners. Staying current with new platform features ensures you can take advantage of the latest social proof tools and integrations.
Social commerce integration is blurring the lines between social media and e-commerce, creating new opportunities for bandwagon effects. Instagram Shopping, TikTok Shopping, and similar features allow social proof to happen directly within social media environments.
Cross-platform bandwagon effects are becoming more sophisticated as data sharing and integration improve. Future strategies will likely involve coordinated social proof campaigns across multiple platforms and touchpoints.
Understanding trends is valuable, but success comes from taking action. Let’s create your personalized action plan for implementing these strategies in your store.
Your Action Plan: From Knowledge to Results
You now understand the psychology, strategies, and tools behind effective bandwagon marketing. But knowledge without action is just entertainment. Let’s create your specific plan for implementing these strategies in your Shopify store.
Key Takeaways and Priorities
The most effective bandwagon strategies combine authenticity with strategic implementation. Your first priority should be establishing systems that can display genuine social proof accurately and consistently.
Start with the highest-impact, lowest-effort implementations: customer reviews, recent purchase notifications, and basic stock quantity displays. These foundational elements provide immediate benefits while you develop more sophisticated strategies.
Focus on one or two advanced techniques rather than trying to implement everything simultaneously. Better to execute a few strategies excellently than many strategies poorly.
Timeline considerations should prioritize quick wins in the first month, systematic optimization in months two and three, and advanced strategy implementation in months four through six. This approach builds momentum while allowing time for proper testing and optimization.
Getting Started Guide
Your first steps should focus on audit and foundation. Examine your current store for existing social proof elements and identify the biggest gaps and opportunities.
Budget considerations should account for both app subscriptions and potential custom development needs. Most effective social proof strategies can be implemented with monthly app costs under $100, making them accessible for stores of all sizes.
Resource allocation should balance technology implementation with content creation and community building. The best social proof combines good tools with authentic customer relationships and quality content.
Quick wins include installing a basic social proof app, optimizing your review collection process, and adding simple urgency elements to your product pages. These changes can often improve conversion rates within days of implementation.
Continuous Optimization
Ongoing testing and refinement processes ensure your bandwagon strategies remain effective as your store grows and changes. Regular A/B testing of social proof elements helps you optimize for your specific audience and products.
Staying ahead of trends requires regular research and experimentation with new social proof techniques and technologies. Dedicate time monthly to exploring new tools, techniques, and industry developments.
Building a culture of social proof optimization means making bandwagon considerations part of every marketing decision and product launch. When social proof becomes part of your standard operating procedures, its impact compounds over time.
Remember that bandwagon effects work best when they support genuine business value and customer satisfaction. Focus on creating products and experiences worth talking about, and the social proof will follow naturally.
Ready to transform your Shopify store’s conversion rates? Tools like Growth Suite can help you implement sophisticated behavioral targeting and personalized offers that leverage the bandwagon effect automatically. With features like real-time visitor tracking, intelligent discount triggers, and authentic countdown timers, Growth Suite helps you create genuine urgency while maintaining brand integrity – exactly what the bandwagon effect requires to work ethically and effectively.
References
- Adcock Solutions. (2017). “Leveraging the Bandwagon Effect in Marketing.” Retrieved from https://www.adcocksolutions.com/post/the-bandwagon-effect
- YouTube. (2023). “Psychological Triggers to Increase Conversion on Shopify.” Retrieved from https://www.youtube.com/watch?v=5_LQ1j4WpX0
- Cognitive Clicks. (2025). “What Is the Bandwagon Effect? A Marketer’s Guide to Psychology.” Retrieved from https://cognitive-clicks.com/blog/what-is-bandwagon-effect/
- WUA. (2022). “How to use The Bandwagon Effect to make your website more persuasive.” Retrieved from https://wua.cx/how-to-make-use-of-the-bandwagon-effect-to-make-your-website-more-persuasive/
