Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder of Growth Suite & The Conversion Bible. Helping Shopify stores to get more revenue with less and fewer discount with Growth Suite Shopify App!

Quantifying the Impact: Analyzing How Site Speed Changes Affect Shopify Conversion Rates

Quantifying the Impact: Analyzing How Site Speed Changes Affect Shopify Conversion Rates

Ever clicked away from a website because it took too long to load? You’re not alone. In today’s lightning-fast digital world, every second – or even millisecond – counts. Did you know that a 1-second delay in page loading can…

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Accessibility Matters: WCAG Compliance and its Impact on Shopify Conversion Rates

Accessibility Matters: WCAG Compliance and its Impact on Shopify Conversion Rates

Have you ever tried shopping online with your eyes closed? Or navigating a website using only your keyboard? For millions of people worldwide, these aren’t just thought experiments—they’re daily realities. What if I told you that making your Shopify store…

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Cultural Nuances in Conversion: Tailoring Your Shopify Store for Diverse US Audiences

Cultural Nuances in Conversion: Tailoring Your Shopify Store for Diverse US Audiences

Have you ever wondered why some online stores seem to resonate with everyone while others fall flat? The secret might be hiding in plain sight: cultural understanding. In the diverse landscape of US e-commerce, one size definitely does not fit…

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A/B Testing Shopify Email Marketing Campaigns (Welcome Series, Abandoned Cart)

A/B Testing Shopify Email Marketing Campaigns (Welcome Series, Abandoned Cart)

Are You Leaving Money on the Table with Your Email Campaigns? Ever felt like you’re shouting into the void with your email marketing? You meticulously craft those welcome messages and abandoned cart reminders, but are they actually working as hard…

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Leveraging Shopify Flow for Conversion-Boosting Automations

Leveraging Shopify Flow for Conversion-Boosting Automations

Ever wondered why some online stores seem to run like well-oiled machines while others struggle to keep up with orders, inventory, and customer service? The secret weapon might be simpler than you think: automation. But not just any automation—strategic, conversion-focused…

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The Psychology of Visual Hierarchy: Guiding the Eye Towards Conversion on Shopify

The Psychology of Visual Hierarchy: Guiding the Eye Towards Conversion on Shopify

Have you ever wondered why some online stores seem to effortlessly guide you toward clicking that “Buy Now” button, while others leave you confused about where to look or what to do next? It’s not magic—it’s the psychology of visual…

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Setting Up Custom Event Tracking in Google Analytics for Deeper Shopify Insights

Setting Up Custom Event Tracking in Google Analytics for Deeper Shopify Insights

Introduction to Event Tracking in E-commerce Ever feel like you’re missing out on understanding what your Shopify customers are really doing on your store? You see the sales numbers, but what about all those little interactions before someone hits “Buy…

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Ethical Persuasion vs. Dark Patterns: Drawing the Line in Your Shopify Strategy

Ethical Persuasion vs. Dark Patterns: Drawing the Line in Your Shopify Strategy

The Tightrope Walk of Modern E-Commerce Ever felt that uncomfortable twinge when shopping online—like you’re being manipulated rather than persuaded? You’re not alone. In today’s digital marketplace, the line between helpful influence and harmful manipulation has never been thinner. But…

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Analyzing Scroll Depth and Engagement Metrics to Optimize Shopify Page Layouts

Analyzing Scroll Depth and Engagement Metrics to Optimize Shopify Page Layouts

Ever noticed how some online stores keep you scrolling for ages while others barely hold your attention for more than a few seconds? There’s actually a science behind this! Your customers’ scrolling behavior reveals crucial insights about your store’s effectiveness…

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Headless Commerce & Shopify: Implications and Opportunities for Conversion Optimization

Headless Commerce & Shopify: Implications and Opportunities for Conversion Optimization

Ever felt overwhelmed when hearing tech buzzwords like “headless commerce” being thrown around? Or maybe you’ve wondered if your Shopify store is missing out on conversion opportunities because you’re using a traditional setup? You’re not alone. The eCommerce landscape is…

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